In a recent interview with Startup Story Media, we had the pleasure of delving into the entrepreneurial journey of CA Yashh Mantri, the mastermind behind Icresst Models, a groundbreaking startup based in Indore. With over 11 years of experience as a Chartered Accountant and Company Secretary, Yashh’s journey from corporate roles to establishing his own ventures reflects a blend of expertise, vision, and relentless entrepreneurial spirit.

Before diving into the creation of Icresst Models, Yashh’s professional background included stints at Genpact and the establishment of “Infocresst,” a global consulting company specializing in Investment Banking and Business Modelling. It was during this tenure that the seeds of Icresst were sown, culminating in its official launch in 2021 as a product of Infocresst. Yashh attributes the delayed launch to meticulous planning and a wealth of experience in the field.

The inspiration behind Icresst Models stems from two primary aspects. Firstly, recognizing the surplus of valuable yet dormant documents post-project completion, Yashh envisioned a platform where professionals could monetize their expertise by selling industry-driven templates and tools. Secondly, understanding the diverse needs of users ranging from business consultants to college students, Icresst Models emerged as a one-stop solution for readily available, high-quality business resources.

The onset of the COVID-19 pandemic posed challenges for many businesses, but for Icresst Models, it proved to be a testament to the platform’s resilience. With an automated system in place, the team unofficially launched the platform during the lockdown, enabling professionals to upload their work and earn passive income. This proactive approach not only mitigated monetary losses but also positioned Icresst Models as a valuable resource during uncertain times.

Setting itself apart from competitors, Icresst Models boasts a unique business model, offering a diverse range of templates and tools from both its own inventory and external vendors. With features like “Raising Tickets” for pre-purchase queries, hourly consultations, and a referral/affiliate program, the platform prioritizes user experience and engagement.

Behind the scenes, the dedicated team at Icresst Models, led by Yashh Mantri, CA Divya Maheshwari, Shreya Mantri, and Samarpita Jain, works tirelessly to innovate and enhance the platform. Emphasizing a positive work culture, the company prioritizes employee well-being and fosters a conducive environment for creativity and growth.

Looking ahead, Icresst Models is focused on expanding its product offerings and enhancing user experience through dedicated product and technology teams. While currently bootstrapped, the company aims to increase its reach and establish itself as the premier marketplace for industry-driven business tools and templates.

Despite occasional challenges, the customer experience remains positive, with the company actively working on addressing any issues through dedicated IT and marketing initiatives.

In conclusion, Yashh Mantri advises aspiring entrepreneurs to believe in themselves, stay positive, and persevere in the face of challenges. With unwavering dedication and a commitment to excellence, Icresst Models continues to empower business professionals worldwide on their journey to success.